A STUDY ON THE PERFORMANCE OF SMALL RETAILERS IN THE LIGHT OF INCREASED SHOPPING MALLS IN KERALA

In Kerala, a significant increase in the number of shopping malls has been observed over the last 15 to 20 years. Shopping malls become popular by providing a better shopping experience to customers. It attracts people from every layer of the economy. The increased number of shopping malls in Kerala adversely affected the work of small retailers. Small retail shops are generally owned and managed by individuals and families. These small retailers have played a vital role in shaping our economy.  With the expansion of large retail chains and shopping malls, many small and medium retailers have experienced a substantial decline in customer footfall and sales. The study will help in identifying major challenges, operational problems and performance of small retailers in the light of increased shopping malls in Kerala.

Keywords

shopping malls, small retailers, policy making, and customer footfall.

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To cite this article

Aby, R. L. (2026). A Study on the Performance of Small Retailers in the Light of Increased Shopping Malls in Kerala. Sparkling International Journal of Multidisciplinary Research Studies, 9(1), 1-6.