PROBLEMS OF SALES GIRLS IN NAGERCOIL TOWN
Head/Assistant Professor of Commerce, St.Jerome’s College of Arts and Science, Anandhanadarkudy, Kanyakumari District, Tamil Nadu, India.
Women constitute an integral part of Indian’s socio – economic life. Their role in economic development was not given any serious thought for a long time. However after the drawn of civilization and after the break out of cultural reformation in most of western countries. Women have become partners in economical and social development. In India after independence all round efforts have been made to promote the welfare of women. The constitution has guaranteed to all citizens, irrespective of sex, equality before the law and equality of opportunity in matters of public employments. Employment is considered to be an important indicator of women’s achievement in the economic sphere. In the services, professional and industrial sectors, employment of women has increased fairly rapidly. Work participation rate for females has shown an increasingly trend in the unorganized sector both in the rural and urban areas also. In factories such as readymade garments and cloth manufacturing the labour force consists mainly of women. The important objectives of the study are to study the working conditions of sales girls in Nagercoil town, to analyze the wage rates and savings of sales girls, to know about the basic facilities allowed to the sales girls and to find out the job satisfaction of sales girls in the study area.
sales girls, problems, socio – economic life, cultural reformation, nagercoil town.