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Sparkling International Journal of Multidisciplinary Research Studies

(A Quarterly Peer Reviewed/Refereed Multidisciplinary Journal)

Volume 3 Issue 4 October - December 2020

CRM STRATEGIES FOLLOWED BY APPAREL INDUSTRY OF INDIA

*Meenakshi Kaushik, **Sapna Dadwal & ***Garima Bhati

* Professor, Accurate group of Institutions, Greater Noida, Uttar Pradesh, India

** Professor, St Andrews Institute of Technology & Management, Gurgaon (Haryana), India.

*** Research Scholar, School of Commerce and Management, Lingayas University, Faridabad, Delhi, India.

Abstract


CRM is built on the philosophy of relationship marketing that aims to create, retain, develop and enhance relationships with customers as well as to enhance the customer lifetime value with the organization and organization’s profitability. Dynamic & Cutthroat competitive business environment has forced Apparel industry to implement such customer relationship management processes & practices which aims not only to attract but also to retain their old customers. The goal is to improve the customer experience with the organization so that it enhances satisfaction and loyalty which in turn will lead to increased profits. Customer relationship management is a wide business strategy adopted by most big organizations. In apparel industry requires a customer-centric business approach to support effective marketing, sales, service, and process. The study analyses CRM initiatives in the apparel Industry as the competitive environment for apparel organizations is changing rapidly. The apparel industry has emerged as a big component of the industrial sector in India and has been constantly adding to the revenue of our country. The apparel sector aims to serve the customer’s needs as per the latest fashion and trends.

Keywords


customer relationship management, apparel industry, fashion & trends

FLOODS AND CYCLONES IN TANJORE DISTRICT DURING 19th CENTURY

*Gomathi, M., &  **Esther, D.

*Research Scholar, Reg No: 17223281052016, Women’s Christian College, Nagercoil, Affiliated to Manonmaniam Sundaranar University,  Tirunelveli, Tamilnadu, India.

**Associate Professor, Department of History, Women’s Christian College, Nagercoil, Affiliated to Manonmaniam Sundaranar University, Tirunelveli, Tamilnadu, India.

Abstract


Natural disasters like cyclones, floods, earthquakes, and landslides affect all countries in the world.  It destroys substantial human and economic resources and stands as formidable barriers to regional, national and global developments.  Cyclones are common all along the coast of the Bay of Bengal.  They were most severe at the changing of the monsoons.  Floods are a constant phenomenon on the west coast where the rapid streams of the rivers cut themselves deep beds; the rivers Krishna and Penniar are especially prone to heavy floods. The first flood in memory had occurred in March 1853 which was accompanied by a violent hurricane.  The next cyclone took place in 1871 on November 6th and 7th.   The consequences of the flood of November 1880 were more serious and resulted in the remission of two and a quarter lakh of land revenue. During the 19th century, the last flood that occurred was in July and August of 1900.

Keywords


floods, cyclones, disastrous, disaster

PERFORMANCE AND CONTRIBUTION TO RETAIL LENDING BY RETAIL ASSETS CENTRAL PROCESSING CENTRE, TRIVANDRUM-AN EVALUATIVE STUDY ON THE TOPIC

Kaveya. P

Research Scholar, Department of Economics, University of Kerala, Trivandrum, Kerala, India.

Abstract


Since inception in the year 1955 from the Imperial Bank of India to the State Bank of India, the Bank enjoys supremacy in contributing credit to all sectors of the economy thereby participating prominently in the economic development. The Bank’s Loan policy for domestic lending aims at a profit with growth based on proper credit risk analysis and adequate system and control. The Bank has come out with optimal exposure levels to various categories of borrowers as per prudential exposure norms prescribed by RBI. As a measure for effective implementation of achieving expected growth in personal segment portfolio, Business Process Re-Engineering (BPR) was formulated by the Bank. The main objectives of BPR were to enhance the customer service level. One of the main parts of this BPR initiative is the formation of Retail Assets Central Processing Centre called by RACPC which covers Personal Segment Loans namely Housing, Education, Car, Mortgager, Personal and Reverse Mortgage loans. RACPC, Trivandrum centre was opened on 20th May 2006 headed by the Assistant General Manager. In the early stages, it was looking into the migration.

Keywords


business process re-engineering, reserve bank of india, business process re-engineering, retail assets central processing centre, deputy general manager, memorandum of undertakings, assistant general manager.

IMPACT OF IMPLEMENTATION OF E-POS MACHINES IN RATION SHOPS – A CONCEPTUAL FRAMEWORK

Dheera K R

Assistant Professor, Department of Commerce and International Business, Central University of Kerala, Periye, Kerala, India.

Abstract


This conceptual paper aims at identifying the impact of the implementation of e-PoS (electronic Point of Sale) machines in ration shops of Kerala. The public Distribution System caters to the distribution of essential commodities through ration shops. The study ended up with the impacts of implementing epos machines in ration shops. The model constructed gives a picture of elements like prevention of illegal sale of ration products, online mode of transactions, electronic recording of transactions, bill generation, and fingerprint recognition. The study can be considered as a starting point upon which further studies on the implementation of the epos system can be built.

Keywords


digitalization, e-PoS, PDS

EVERYDAY LIFE OF DOMS OF BANARAS

Susmita Chanda

Research Scholar, Department of Sociology, Presidency University, Kolkata, West Bengal, India.

Abstract


The Dom community belongs to the lowest rung of the Hindu caste system and is considered to be the untouchables. But they have the sole right to offer fire to the dead who are brought for cremation. This study concentrate on the everyday life of the Dom community, how it has been represented over the years in various kinds of media, and understanding the involvement of the community in the political milieu of the country.

Keywords


dom, banaras, social environment, life, domraja, raja harish chandra ghat, manikarnika ghat, jagdish chaudhury, yamuna devi.