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September 30, 2021

Sparkling International Journal of Multidisciplinary Research Studies

(A Quarterly Peer Reviewed/Refereed Multidisciplinary Journal)

Volume 4 Issue 3 July - September 2021


Thanisha S. Muhammed

Research Scholar, Department of English, Noorul Islam Centre for Higher Education, Kumaracoil, Thuckalay, Tamilnadu, India.


Literary theory is the body of ideas and methods one use in the practical reading of literature.  Literary theory is a description of the underlying principles by which one individual attempts to understand literature. It is literary theory that formulates the relationship between author and work; literary theory develops the significance of race, class, and gender for literary study, both from the standpoint of the biography of the author and an analysis of their thematic presence within texts. Attention to the etymology of the term “theory,” from the Greek “theoria,” alerts us to the partial nature of theoretical approaches to literature. “Theoria” indicates a view or perspective of the Greek stage. The literature of war has existed since the first literary texts were written. Scholars have been quick to acknowledge that war is a dominant force in the works of the three earliest cultures: the Greeks, the Romans, and the Hebrews. The literature of war takes a wide variety of approaches in its efforts to comprehend the war experience and encompasses scholarship on a number of genres, including poetry, drama, short stories, novels, journals, hi, oral histories, memoirs, and letters. Psychological trauma, its representation in language, and the role of memory in shaping individual and cultural identities are the central concerns that define the field of trauma studies. The present study focuses on the work of Susan Abulhawa; The Blue between Sky and Water. Susan Abulhawa’s gripping and deeply moving novel tells the story of Palestine after history arrived. In 1948, the formation of the state of Israel and the subsequent wars wrenched this ancient land apart, sending some Palestinians fleeing for the illusionary safety of crowded refugee camps in Gaza and scattering many other into exile. The inhuman bloodshed following the occupation of Gaza and the West Bank by Israeli troops is indeed unimaginable yet this powerful politically engaged novel does so with a transformative literary grace. Hence the significance of the study.


literary theory, etymology, theoria, literature, trauma, psychology

Relationship Marketing in E-Commerce: Demographic characteristics of online consumers in India

*Adil Wakeel, **Asif Akhtar, & ***Rahela Farooqi

*Research Scholar, Department of Business Administration, Aligarh Muslim University, Aligarh, Uttar Pradesh, India.

**Assistant Professor, Department of Business Administration, Aligarh Muslim University, Aligarh, Uttar Pradesh, India.

***Professor, Centre of Management Studies, Jamia Millia Islamia University, Jamia Nagar, New Delhi, India.


The objective of the present study is to examine the differences in relationship marketing practices, e-satisfaction, and purchase intention on Ecommerce, across demographic characteristics of consumers. The data has been collected using stratified random sampling method from consumers living in the national capital of Delhi, India. The present study has validated the scale for relationship marketing practices, e-satisfaction, and purchase intention. Hypotheses testing has been conducted using t-test and ANOVA. The results show that there are gender differences in information quality, security, privacy, and purchase intention. However, gender differences are insignificant for website quality, website usability, search/compare capabilities, lower rates, responsiveness, order tracking, on-time delivery, and customer service. The present study also confirms the occupational differences in search/compare capabilities, security/privacy, order delivery, customer service, e-satisfaction, and purchase intention.


e-commerce, relationship marketing, demographics.


Ramajayam, S., S.

Guest Lecturer, Department of History, T.A.G. Govt. Arts College, Tindivanam, Tamil Nadu, India.


History produces few people who leave such an indelible mark on the society that their life comes to be seen as a metaphor for liberty, as an icon for progress and change. In this line, comes Dr. B. R. Ambedkar (1891-1956) who was a rare combination of immense knowledge, exceptional political prowess, and an unwavering commitment to socio-political changes in modern India. He contributed to the development of the Indian society and political values. As India not only suffered from the colonialism of Britishers but it was also internally affected by the various social evils such as caste disparities, untouchability, inequalities, etc. due to barbaric Hinduism.  Ambedkar himself was also affected by caste disparities and exclusion theory of Hinduism. The purpose of the present paper is to examine the socio-political contribution of Dr. B.R. Ambedkar for the downtrodden communities on par with others in the Indian societal structure.


society, liberty, change, caste disparities, untouchability, hinduism.


Lucky Mehta

Sr. Lecturer, Trinity Institute of Innovations in Professional Studies, Delhi NCR, Greater Noida, Uttar Pradesh, India.


In 2019, the novel corona virus emerged from Wuhan, China, and started spreading worldwide and gave rise to severe respiratory illness. With the passage of time the severity of infection rates started increasing at a very faster rate on a global perspective and led many countries to impose lock-down all across the world. And this all caused many industries and organizations to run their business via Work from home (WFH). During pandemic period majority of organizations and industries accomplished their tasks via Work from home (WFH) and that posed a little pressure over people to maintain work life balance. This research paper will focus on impact of work from home on human life. The researcher has used secondary data to collect the information from various existing study material, research articles, papers etc.


work from home, work-life-balance, pandemic COVID-19, human life


*Josephin Bella, M. & **Rexlin Jose, G.

*Assistant Professor, Bethesda College of Education, Bethelpuram, Kanyakumari District, Tamil Nadu, India.

**Assistant Professor, Department of Education, M. S. University, Abishekapatti, Tirunelveli, Tamil Nadu, India.


The system of education evaluation is mostly based on grading. Students who are sharp in learning show excellent results in grading and they are always appreciated by society, teachers, and parents. Students like to live in social gathering of friends, family members, and classmates but due to the prevailing education system, students do not have much time for their social life and healthy activities like sports, visits, and entertainment. In order to get good grades and distinctions in class students are working hard not only in their school timings but also in homes or hostels. Even they do not have time to take proper meal. As a result, their mental and physical health affected due to which they become weak and their immunity system also affected badly. When a student fails to get good marks in grading will be the result stress, phobia, drug addiction, escapism, and even sometimes suicides. These factors had deep effect on the life ahead. Recently we came across through different social media tools and newspapers that about six students committed suicide after the declaration of higher secondary result, due to the huge mental pressure on students and demand of high marks everywhere. Our system is based on quantity, here number counts rather than the quality. There should be one compulsory period in each educational institution for individual mentoring of students to peruse them and guide them towards practical life.  The grading system should be labeled as a motivation for improvement rather than just a tag of discouragement and disappointment for students. Human beings are not machine beings. In order to promote society and cultural norms students should be encouraged to take part in healthy and thought-provoking academic activities. This study shows the level of social influence is average. Plus, two students have significant difference in the social influence on the exam phobia.


social influence, exam phobia, plus two students.

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