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March 31, 2026AWARENESS OF POST GRADUATE STUDENTS TOWARDS ENTREPRENEURSHIP IN KANYAKUMARI DISTRICT
Indhu Bala, M.
Assistant Professor, Department of Commerce, Pioneer Kumaraswamy College, Nagercoil, India.
Abstract
Entrepreneurship is necessary for a country’s economic development, whether it is a developed economy, an emerging economy, or a developing economy. It acts as an engine of growth for creativity and innovation. It multiplies employment opportunities for the economy. Successful entrepreneurs use innovative ideas to bring new products and services to market and create competitiveness. Hence, they improve market efficiency, contribute to the creation of wealth, produce employment opportunities and increase the overall economic development of the country. Entrepreneurship education is considered one of the key ways to inculcate entrepreneurship motivation among students. Attitude is not permanent, and it is likely to change the socio-economic culture, social entrepreneurial value, etc. It is important to know the entrepreneurial intention among the students. Before measuring the attitude of the students, it is very important to know whether they have an awareness of entrepreneurship or not. Hence, entrepreneurship education is needed to change student’s behavior pattern to the particular direction. Entrepreneurship encourages students to create jobs and to overcome unemployment problems. It further changes the students’ mindset from finding jobs to creating jobs after graduation. Thus, entrepreneurship education is a mix of skill-building and a mindset shift from job seeking to job creation.
Keywords
entrepreneurship, employment, job creation, economic development, efficiency, and awareness.
References
Khanna, S., S. (2009). Entrepreneurial Development, S. Chand, New Delhi.
Sangram Keshari Mohanty. (2007). Fundamentals of Entrepreneurship, Prentice Hall of India Pvt. Ltd., New Delhi.
Athulya. (2017). A Study on Attitude of Commerce Students towards entrepreneurship with special reference to Calicut District, Kerala, A Journal of Nehru Arts and Science College, 5(1), 58-62.
Hussain Gilani (2018), Attitude Towards Entrepreneurship: An Exploration of Technology Education, Bulletin of Education and Research, 40(1), 131-139.
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To cite this article
Indhu Bala, M. (2026). Awareness of Post Graduate Students towards Entrepreneurship in Kanyakumari District. John Foundation Journal of EduSpark, 8(1), 37-46.