EduSpark_v2i1_January-March 2020
March 31, 2020
Sparkling_v3i2_April-June 2020
June 30, 2020

John Foundation Journal of EduSpark

(A Quarterly Peer Reviewed/Refereed Multidisciplinary Journal)

Volume 2 Issue 2 April - June 2020

THE DEMONSTRATION OF SELF-COMPLEXITY- A WINNICOTTIAN PERSPECTIVE WITH POST COLONIAL MUSINGS ON THE SELECT WORKS OF SHASHI DESHPANDE

Anandhi M

Professor & Head, Department of English, Sri Ramakrishna College of Arts & Science for Women, Coimbatore, Tamil Nadu, India.

Abstract


The present paper examines the selected novels of Shashi Despande under the clinical dimension of British psychoanalyst, Donald Winnicott’s psychoanalytic premises. The research is done on the integration of psychology, gender studies, and Indian literature. Though early studies have explored the extension of both interdisciplinary realms, no integrative work has focused on the Winnicottian view of Selfhood and woman in literature.  Therefore, there is a need to address the actual psychological transformation that occurs in the personas of literature in the Winnicottian perspective. Postmodern writings especially Indian discourse in English literature also demonstrates exemplary responsiveness to self-complexity.  A psychoanalytic explanation is crucial to analyze the plot construction as well as its developmental conceptualization. The Winnicottian framework to the present study attributes a clinical sensitivity over the narrative and thematic dimensions of self-experience. Winnicott’s concept of self and transitional space has more application to the gender issue of women in its base of psychological structure. The tension between the liberating and constraining views of selfhood is exemplified by the living dynamic Indian woman writer, Shashi Despande to create an entire body of fiction. Her writings are based not only on observations of external behavior but also on Despande. The study attempts to illustrate a thematic and theoretical framework of the internal journey of feminine sensibilities.  The inner turmoil of a woman resulted as a clash between her own knowledge and social reality is portrayed as a major theme in the works of Shashi ‘struggled self’ of a woman in between her psychological growth and societal constraints. It is a straightforward journey into the psyche of Indian women characters that are torn by the discord between the individual and the surrounding. In the scenario, the present study is primarily concerned upon the female protagonists of Despande’s selected novels  that include  Indu in ‘Roots and Shadows’; Saru in ‘The Dark Holds No Terror’; Jaya in ‘That Long Silence’; Sumi in ‘A Matter of Time’ and Urmila in ‘The Binding Vine’ respectively.

Keywords


demonstration, self-complexity, winnicottian perspective, postcolonial, shashi deshpande

AN EXPLORATORY STUDY ON THE PROSPECTIVE COLLISION OF EXPERIENTIAL MARKETING AND ARTIFICIAL INTELLIGENCE FOR THE INDIAN ECONOMY

* Meenakshi Kaushik,  **Nilima Thakur & *** Priya Diwan

*Professor & Head of the department, School of Commerce and Management,  Lingayas University, Faridabad, Delhi NCR, India.

** Assistant Professor, Bhai Parmanand Institute of Business Studies, Govt. of N.C.T, New Delhi. India. 

***Research Scholar, School of Commerce and Management, Lingayas University, Faridabad, Delhi NCR, India.

Abstract


Engagement marketing or experiential marketing is the new buzz for any brand who needs to support itself in the vicious rivalry. Purchasers realize that they have an assortment of excellent brands to look over. They are very much educated about the contributions from a few brands and know precisely what possesses all the necessary qualities for them. To meet this educated client’s exclusive standards, it needs to ingrain a specific review of an incentive in the brains of its current and potential clients by offering more than simply incredible items. This paper centers around the intensity of experience that organizations can make with their clients during this mechanical period for a more noteworthy level of fulfillment. Then again the market for AI has become massively over recent years. Today, AI has left no segment immaculate by its advancements and curiosity. Similarly, as with most changes throughout everyday life, there will be certain and negative effects on society as man-made consciousness keeps on changing the world we live in. How that will adjust is impossible to say and up for much discussion and for some individuals to consider.

Keywords


experiential marketing, artificial intelligence, customer satisfaction, indian economy, niti aayog

WORDSWORTH AND HIS THEORY OF POETRY

Piyushbala

Assistant Professor, Department of English, Dr Shyama Prasad Mukherjee University, Ranchi, Jharkhand, India.

Abstract


Wordsworth is the leader of the Romantic age. He is an icon who symbolises romantic era. Wordsworth’s Prelude is considered to be a magnum opus of all his works. Wordsworth was first a poet than a critic. He gave more importance to feelings than thought. He believed in a simple way of life. He was not in favour of reason and intellect. He believed that poetry should be of breath and a greater spirit. He used the country language for common men and women. He rejected theoretical and conceptual ideas and artificial metaphors. His main aim was to make the reader understand the difference of his theme and style which did not exist earlier. He attached immature and flamboyance phraseology.  His poetry was all for human life. The purpose was poetry was to give pleasure. Wordsworth in his theory of criticism of poetry talks about poetry; its subject matter, language, style, and the duty of a poet. The paper covers the view of Wordsworth related to poetry as expressed in Preface to Lyrical Ballads.

Keywords


wordsworth, romantic, theory, poetry, spirit, human life, lyrical ballads

THE RYOTWARI SYSTEM OF BRITISH ADMINISTRATION IN MADRAS PRESIDENCY

* Gomathi, M., &  ** Esther, D.

*Research Scholar, Reg No: 17223281052016, Women’s Christian College, Nagercoil,  Affiliated to Manonmaniam Sundaranar University,  Tirunelveli, Tamilnadu, India.

**Associate Professor, Department of History, Women’s Christian College, Nagercoil, Affiliated to Manonmaniam Sundaranar University, Tirunelveli, Tamilnadu, India.

Abstract


Land Revenue is the principal source of finance for Company administration in India.  In order to bring about stability in agriculture, the British introduced land settlement in 1793.  In Bengal and neighbouring areas “Permanent settlement” was introduced.  The settlement raised the status of revenue collectors to that of private landlords.  It fixed land revenue in perpetuity.  This was called the Zamindari System.  Another land system was evolved for a large part of Bombay and Madras. This system is called “Ryotwari system”.  According to this system, each peasant holding a plot of land was recognized as the landlord and made directly responsible to the state for the annual payment of land revenue.  The Ryotwari system was vigorously implemented in the Madras Presidency during the administration of Governor Munroe (1820-1827). This system reduced the assessment to one-third of produce.  The Government adopted the provisions of the system strictly and collected the tax regularly even during the time of famine, droughts, floods, etc.  Due to practical difficulties, this system was failed.

Keywords


ryotwari system, land revenue, company administration, british india, government, madras presidency, landlord, tenants.

PRINT VS. VISUAL MEDIA: A STUDY ON T.S.ELIOT’S “THE LOVE SONG OF J. ALFERED PRUFROCK”

Asmin Janisha P

Research Scholar, Department of English, Holy Cross College (Autonomous), Nagercoil, Kanyakumari District, Tamil Nadu, India.

Abstract


The paper enfolds the difference between print and visual media by scrutinizing T.S.Eliot’s Poem “The Love Song of J.Alfered Prufrock.” While reading a book, the author’s writing takes away the reader’s control and makes the readers imagine the situation with the plot. But while watching an audio-visual aid, it replicates the authors’ vision through one’s particular imagination. Nowadays, many poems are presented as audio, visual, and audio-visual sequences. Presenting a scene on the screen is very much appreciated by the audience. Whereas, the audio-visual creator needs to satisfy both the writing of the author and the needs of the audience.

Keywords


scrutinizing, audio-visual, replicate, imagination, presentation