ARTIFICIAL INTELLIGENCE IN MARKETING AND COMMERCE: A BIBLIOMETRIC ANALYSIS OF RESEARCH THEMES, GLOBAL CONTRIBUTIONS, AND INTELLECTUAL STRUCTURE
March 31, 2026AWARENESS OF POST GRADUATE STUDENTS TOWARDS ENTREPRENEURSHIP IN KANYAKUMARI DISTRICT
March 31, 2026INVESTMENT AWARENESS AND FINANCIAL DECISION-MAKING AMONG COLLEGE TEACHERS
*Dharma Ragini, R., & ** Rajasree, R.
*Head & Research Co-Ordinator Department of Commerce & Research Centre, Vivekananda College, Agasteeswaram, Kanyakumari District, Tamil Nadu, India.
**Ph.D., Research Scholar, Commerce & Research Centre, Vivekananda College, Agasteeswaram, Kanyakumari District, Tamil Nadu, India.
Abstract
Investment awareness plays a vital role in ensuring individual financial security and contributes to sustainable economic development. College teachers, as educated professionals with stable incomes, are expected to possess sound financial knowledge and make informed investment decisions. The present study aims to examine the level of investment awareness and financial decision-making behaviour among college teachers using primary data. A structured questionnaire was administered to 50 college teachers selected through convenience sampling. Statistical tools such as percentage analysis, Likert five-point scale, mean score analysis, and one-way ANOVA were applied for data analysis. The findings reveal that while college teachers show high awareness towards traditional investment avenues such as fixed deposits and insurance, awareness towards market-linked and digital investment instruments remains comparatively low. The ANOVA results indicate a significant difference in investment awareness based on teaching experience. The study is aligned with Sustainable Development Goal 4 (Quality Education) and Sustainable Development Goal 8 (Decent Work and Economic Growth) and highlights the need for focused financial literacy programmes for educators.
Keywords
investment awareness, financial decision-making, college teachers, and SDGs.
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To cite this article
Dharma Ragini, R., & Rajasree, R. (2026). Investment Awareness and Financial Decision-Making among College Teachers. John Foundation Journal of EduSpark, 8(1), 24-36.