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AN EXPLORATORY STUDY ON THE PROSPECTIVE COLLISION OF EXPERIENTIAL MARKETING AND ARTIFICIAL INTELLIGENCE FOR THE INDIAN ECONOMY

* Meenakshi Kaushik,  **Nilima Thakur & *** Priya Diwan

*Professor & Head of the department, School of Commerce and Management,  Lingayas University, Faridabad, Delhi NCR, India.

**Assistant Professor, Bhai Parmanand Institute of Business Studies, Govt. of N.C.T, New Delhi. India. 

***Research Scholar, School of Commerce and Management, Lingayas University, Faridabad, Delhi NCR, India.

Abstract


Engagement marketing or experiential marketing is the new buzz for any brand who needs to support itself in the vicious rivalry. Purchasers realize that they have an assortment of excellent brands to look over. They are very much educated about the contributions from a few brands and know precisely what possesses all the necessary qualities for them. To meet this educated client’s exclusive standards, it needs to ingrain a specific review of an incentive in the brains of its current and potential clients by offering more than simply incredible items. This paper centers around the intensity of experience that organizations can make with their clients during this mechanical period for a more noteworthy level of fulfillment. Then again the market for AI has become massively over recent years. Today, AI has left no segment immaculate by its advancements and curiosity. Similarly, as with most changes throughout everyday life, there will be certain and negative effects on society as man-made consciousness keeps on changing the world we live in. How that will adjust is impossible to say and up for much discussion and for some individuals to consider.

Keywords


experiential marketing, artificial intelligence, customer satisfaction, indian economy, niti aayog

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To cite this article


Meenakshi Kaushik, Nilima Thakur, & Priya Diwan. (2020). An Exploratory Study on the Prospective Collision of Experiential Marketing and Artificial Intelligence for the Indian Economy. John Foundation Journal of EduSpark, 2(2), 9-27.

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