THE DEMONSTRATION OF SELF-COMPLEXITY- A WINNICOTTIAN PERSPECTIVE WITH POST COLONIAL MUSINGS ON THE SELECT WORKS OF SHASHI DESHPANDEJune 30, 2020
WORDSWORTH AND HIS THEORY OF POETRYJune 30, 2020
* Meenakshi Kaushik, **Nilima Thakur & *** Priya Diwan
*Professor & Head of the department, School of Commerce and Management, Lingayas University, Faridabad, Delhi NCR, India.
**Assistant Professor, Bhai Parmanand Institute of Business Studies, Govt. of N.C.T, New Delhi. India.
***Research Scholar, School of Commerce and Management, Lingayas University, Faridabad, Delhi NCR, India.
Engagement marketing or experiential marketing is the new buzz for any brand who needs to support itself in the vicious rivalry. Purchasers realize that they have an assortment of excellent brands to look over. They are very much educated about the contributions from a few brands and know precisely what possesses all the necessary qualities for them. To meet this educated client’s exclusive standards, it needs to ingrain a specific review of an incentive in the brains of its current and potential clients by offering more than simply incredible items. This paper centers around the intensity of experience that organizations can make with their clients during this mechanical period for a more noteworthy level of fulfillment. Then again the market for AI has become massively over recent years. Today, AI has left no segment immaculate by its advancements and curiosity. Similarly, as with most changes throughout everyday life, there will be certain and negative effects on society as man-made consciousness keeps on changing the world we live in. How that will adjust is impossible to say and up for much discussion and for some individuals to consider.
experiential marketing, artificial intelligence, customer satisfaction, indian economy, niti aayog
Amaleswari. (2019). Innovative ways of Customer – Focused Organizations using Artificial Intelligence (AI). International Journal Of Research Culture Society, 3(8), pp. 102-107. Retrieved from https://ijrcs.org/wpcontent/uploads/IJRCS201908020.pdf
Bernard Marr, What Is The Impact Of Artificial Intelligence (AI) On Society? Bernard Marr & Co Retrieved from https://bernardmarr.com/default.asp?contentID=1828
Brandloom, Experiential Marketing. Retrieved from https://www.brandloom.com/experientialmarketing
Builtin, Artificial Intelligence. Retrieved from https://builtin.com/artificial-intelligence
Dharamveer Singh Chouhan. (2019, September 01) How brands are using experiential marketing to increase sales. Brandequity. Retrieved from https://brandequity.economictimes.indiatimes.com/news/marketing/how-brands-are-using-experiential-marke ting-to-increase-sales/70933908
Drishtiias, Negative impacts of Artificial Intelligence. Retrieved from https://www.drishtiias.com/daily-updates/daily-news-editorials/negative-impacts-of-artificial-intelligence
Eventbrite, (2019, March 27). Experiential Marketing. Retrieved from https://www.eventbrite.com/blog/experiential-marketing-definition-ds00/
Ghaiswala, Amrita Nair. (2019, January 10). For audi, experiential Marketing is working like a charm in India. The Hindu BusinessLine. Retrieved from https://www.thehindubusinessline.com/specials/auto-focus/for-audiexperiential-marketing-is-working-like-a-charm-in-india/article25962286.ece#
Govindarajan. M. (2019). Development of Artificial Intelligence in India. Tax Management India, Retrieved from https://www.taxmanagementindia.com/visitor/detail_article.asp?ArticleID=8851
Jake Frankenfield. (2020). Artificial Intelligence. Investopedia. Retrieved from https://www.investopedia.com/terms/a/artificial-intelligence-ai.asp
Kumar, Sunil. (2019). Advantages and Disadvantages of Artificial Intelligence. towards data science. Retrieved from https://towardsdatascience.com/advantages-and-disadvantages-of-artificial-intelligence-182a5ef6588c
Maghnati, choon ling, Masermoadali. (2012). Exploring the relationship between Experiential Marketing and Experiential Value. Canadian center of science and education. https://pdfs.semanticscholar.org/3517/eaca17eae67df192f0bd10e363613a08c8ea.pdf
Marda, Vidushi. (2018). Artificial Intelligence Policy in India, a framework for engaging the limits of data driven decision making. The royal Society. https://royalsocietypublishing.org/doi/full/10.1098/rsta.2018.0087
Muneer, M. (2018, December 6). The Era of Experiential Marketing. Business Today. Retrieved from https://www.businesstoday.in/opinion/columns/the-era-of-experiential-marketing/story/298164.html
National Strategy for Artificial Intelligence, New Delhi, India: NITI Aayog, Government of India. Retrieved from https://niti.gov.in/writereaddata/files/document_publication/NationalStrategy-for-AI-Discussion-Paper.pdf
Niti Aayog. (2018. December 19). Strategy for New India @ 75. New Delhi, India: NITI Aayog, Government of India. Retrieved from https://niti.gov.in/sites/default/files/201901/Strategy_for_New_India%4075_Dec_19_0.pdf
Olenski, Steve. (2018). 3 reasons why CMOs should embrace experiential Marketing, forbes, Retrieved from https://www.forbes.com/sites/steveolenski/2018/08/15/3-reasons-why-cmos-should-embrace-experiential-marketing/#50f94fd27da6
Pine, Gilmore. (2018). Concept of experience economy and its dimensions. Academia.
Raghav Bharadwaj. (2019, November 24). Artificial Intelligence in India. emerj, Retrieved from https://emerj.com/ai-market-research/artificial-intelligence-in-india/
Same, S. Larimo, J. Marketing Theory: Experience Marketing and Experiential Marketing. International Scientific conference, doi:10.3846/bm.2012.063. https://www.researchgate.net/profile/Siiri_Same2/publication/268016525_Marketing_Theory_Experience_Marketing_and_Experiential_Marketing/links/54ddde360cf2814662eb9d53.pdf
Schmitt., B. (2011), Experience Marketing: Concepts, Frame works and Consumer Insights. Columbia. Retrieved from https://books.google.co.in/bookshl=en&lr=&id=X7Ya16wdXxkC&oi=fnd&pg=PA1&ots=wwblfhRq_I&sig=19MEGaIYUblityXz3tE27xt3PSw&redir_esc=y#v=onepage&q&f=false
Shankar, Vasundhra. (2017). 5 roadblocks of experiential marketing. entrepreneur, Retrieved from https://www.entrepreneur.com/article/297305
Sullivan, Laurie. (2020). Publishers not data become focus since googles, mediapost, Retrieved from https://www.mediapost.com/publications/article/346674/publishers-not-data-become-focussince-googles.html
The future of Artificial Intelligence. rocketspace, Retrieved from https://www.rocketspace.com/hubfs/accelerator/the-future-of-artificial-intelligence.pdf?hsLang=en-us
Trappl, R. (Ed). (1987). Impacts of Artificial Intelligence. North Holland.
Vartul Mittal, (2019). How AI will be a game changer for Indian education system. Medium, Retrieved from https://medium.com/@vratulmittal/how-ai-will-be-a-game-changer-for-indian-education-system-befa9bc6b7bd
Whende. (2018). Artificial Intelligence, nurses and the Quadruple Aim. Researchgate. Retrieved from https://www.researchgate.net/profile/Whende_Carroll2/publication/329250299_Artificial_intelligence_nurses_and_the_Quadruple_Aim/links/5dfbc06892851c83648aed5f/Artificial-intelligence-nurses-and-the-Quadruple-Aim.pdf
Wikipedia, Retrieved from https://en.wikipedia.org/wiki/Artificial_intelligence
To cite this article
Meenakshi Kaushik, Nilima Thakur, & Priya Diwan. (2020). An Exploratory Study on the Prospective Collision of Experiential Marketing and Artificial Intelligence for the Indian Economy. John Foundation Journal of EduSpark, 2(2), 9-27.