SUSTAINABLE MOBILITY CHOICES: ELECTRIC CAR USERS’ PURCHASING PATTERNS AND SATISFACTION LEVELS

Abstract

The study highlights strong consumer satisfaction and clear motivators driving electric vehicle (EV) adoption. TATA emerges as the most popular brand, favoured by over half of respondents, while MG Motors and Mahindra trail behind. Digital platforms, especially social media, dominate in shaping consumer awareness, surpassing traditional media. Cost efficiency and sustainability are identified as the most influential factors, with lower operating costs and environmental impact leading the rankings, followed by practical considerations such as maintenance and charging infrastructure. However, infrastructural limitations, particularly insufficient charging stations, remain a significant barrier to wider adoption. Despite these challenges, overall sentiment is highly positive, with a Likert scale value of 4 indicating strong satisfaction among users. The findings suggest that affordability, sustainability, and infrastructure development are critical to accelerating EV adoption, while performance-related aspects play a secondary role.

Keywords

electric vehicle, affordability, influencing factors, problems of EVs, level of satisfaction, charging infrastructure, maintenance cost, environmental impact.

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To cite this article

Preethi, K., N. (2026). Sustainable Mobility Choices: Electric Car Users’ Purchasing Patterns and Satisfaction Levels. John Foundation Journal of EduSpark, 8(2), 1-12.