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A STUDY ON CUSTOMER ATTITUDE TOWARDS INTERNET BANKING SERVICES IN KANNIYAKUMARI DISTRICT

Mohamed Umma, M, I.

**Assistant Professor, Department of Commerce, Government Arts and Science College, Kovilpatti, Affiliated to Manonmaniam Sundaranar University, Tirunelveli, Tamilnadu, India.

Abstract


Banking transactions that takes place in a virtual ambience on the website of a banking company or a financial institution is termed as ‘Internet banking or E-Banking’. The essence of internet banking lies in on-line access by customers of banking and financial services. Online banking or Internet banking allows customers to conduct financial transactions on a secure website operated by their retail or virtual bank, credit union or building society. E-banking implies performing basic banking transactions by customer’s round the clock globally through Electronic Media. The important objectives of the study are:  To analyze the difficulties in internet banking services and to evaluate the customer satisfaction towards internet banking services in Kanniyakumari District. The study was undertaken to analyze the customer attitude towards internet banking services in Kanniyakumari District and it is mainly based on both primary and secondary data. For the purpose of the study 50 bank customers who are using internet banking services are selected randomly from Kanniyakumari District on the basis of random sampling method.

Keywords


internet banking, services, problems and benefits

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To cite this article


Mohamed Umma, M, I. (2021). A Study on Customer Attitude towards Internet Banking Services in Kanniyakumari District. John Foundation Journal of EduSpark, 3(1), 23-34.

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