Sparkling_v8i1_January-March 2025
March 31, 2025
Sparkling_v8i1_January-March 2025
March 31, 2025

John Foundation Journal of EduSpark

(A Quarterly Peer Reviewed/Refereed Multidisciplinary Journal)

Volume 7 Issue 2 April - June 2025

AI-POWERED LOAN SERVICES: A CUSTOMER-CENTRIC ANALYSIS

*Sneha, P., **Afsath, P. P., & ***Santhosh Babu, P. C.

*Research Scholar, Department of Commerce, MES Keveeyam College, Valanchery, University of Calicut, Malappuram, Kerala, India.

**Post Graduate student, Department of Commerce, MES Keveeyam College, Valanchery, Kerala, India.

***Assistant Professor, Department of Commerce, MES Keyeeyam College, Valanchery, University of Calicut, Malappuram, Kerala, India.

Abstract


The infusion of Artificial Intelligence (AI) in the banking industry has transformed the service delivery, especially the process of loan disbursement. In this context, the present study intends to explore the customers’ awareness, perception, and willingness to adopt AI-powered loan services. To fulfill the objectives, a descriptive cross-sectional research design was employed, and the required data was collected using a structured questionnaire from customers of commercial banks. The findings revealed a moderate level of awareness and positive perceptions among customers about AI-powered loan services. Both awareness and perception were found to have significant positive contributions towards their willingness to adopt AI-powered loan services. The findings also suggest various practical implications for banks and other financial service providers to ensure the successful implementation of technological advances in the banking sector.

Keywords


AI-powered loan services, customer awareness, customer perception, and willingness to adopt AI

DIGITAL ERGONOMICS IN EDUCATIONAL ENVIRONMENTS: OPTIMISING USER WELLBEING – A CRITICAL REVIEW

  *Rawoofu Nisha, J., & **William Dharma Raja, B.

*Research Scholar, Reg. No: 19124011042040, Department of Education, Manonmaniam Sundaranar University, Tirunelveli, Tamil Nadu, India.

**Professor, Department of Education, Manonmaniam Sundaranar University, Tirunelveli, Tamil Nadu, India.  

Abstract


Aim: This review aims to comprehensively analyse the interplay between digital ergonomics and user well-being within educational settings. It seeks to identify existing challenges, propose solutions, and provide actionable recommendations for educators and policy architects to optimise digital learning environments for improved well-being.

Rationale: The rapid adoption of digital learning environments has drastically transformed educational paradigms, offering increased flexibility and accessibility. However, it is crucial to critically evaluate the impact of this digital shift on user well-being, considering its benefits and potential drawbacks. Digital ergonomics, a branch of human factors engineering focused on optimising digital systems for positive user interactions, is critical in ensuring well-being within educational contexts where digital tools are increasingly integrated into pedagogical approaches.

Objectives:

  1. To identify and analyse how digital learning environments impact user well-being across physical, cognitive, and psychosocial domains.
  2. To explore and synthesise existing research on digital ergonomic interventions that address the identified user well-being concerns.
  3. To examine the significant challenges and limitations in implementing digital ergonomics practices in educational settings.
  4. To provide actionable recommendations for educators and policy architects to promote digital ergonomics and enhance user well-being in educational environments.

Keywords


digital ergonomics, educational environments, user well-being, ergonomic interventions, cognitive load, psychosocial considerations

SIGNIFICANCE OF NON–TECHNICAL SKILLS FOR TECHNICAL GRADUATES IN EMPLOYMENT

*Jasjit Narula, & **Meenakshi Kaushik

 *Associate Professor, Lloyd Institute of Engineering and Technology, Lloyd group of Institutions, Greater Noida, Uttar Pradesh, India.

**Professor, Lloyd Institute of Engineering and Technology, Lloyd group of Institutions, Greater Noida, Uttar Pradesh, India.

Abstract


The objective of this research is to investigate the impact of employability skills on employment prospects for public university technical graduates. Previous studies have demonstrated the importance of soft skills for an individual’s employability. Although having technical abilities is crucial for success, a student’s employability also depends on having non-technical skills. We refer to these non-technical abilities as “soft skills.” A total of 200 technical graduates were selected to comprise the study’s sample. It was discovered that spoken fluency and leadership, integration, and communication skills were all favorably associated. Furthermore, out of the four independent factors, leadership qualities of graduates have the greatest influence on job prospects. It is also becoming increasingly clear that “soft skills” have a larger role in determining an organization’s longevity and performance than just “technical skills.” This essay makes an effort to pinpoint the skill sets that, from the standpoint of the employer, affect employability. The author also hopes to provide light on the evolution and makeup of employability skills as well as broader views on employability in the coming changes in India’s job market.

Keywords


non–technical skills, technical graduates, employment, soft skills, technical skills

A SONG OF BELONGING: EXPLORING DIASPORIC ROOTS AND RESILIENCE THROUGH THE SONG “I WEAR MY ROOT AS A MEDAL” BY SINGER DHEE

*Alisha Kumari, S., & **Sulagna Mohanty

*Research Scholar, Department of English and Foreign Languages, Faculty of Engineering and Technology, SRM Institute of Science and Technology, Kattankulathur Campus, Chennai, Tamil Nadu, India.

**Assistant Professor, Department of English and Foreign Languages, SRM Institute of Science and Technology, Kattankulathur, Chennai, Tamil Nadu, India. 

Abstract


Music is one of the most powerful media and a universal language for effective communication and understanding. Singer Dhee, a Tamil-Australian, gives a strong voice to diasporic identity, cultural memory, and resilience through her single I Wear My Roots Like a Medal, expressing the intersection of personal narratives and collective histories within diasporic communities through the lens of contemporary music. This paper looks at how Dhee’s song shows the complex experiences of diasporic identity, cultural memory, and generational trauma by mixing pop music and Western electronic sounds with elements of Indian traditional music, creating a sound that reflects cultural blending, memory, and migration. This study examines how Dhee’s song serves as a representation of the lived realities of the diasporic communities, particularly the Tamil diaspora, by highlighting their strength and struggles. The study also emphasises how representing diasporic memory contributes to the field of diasporic studies. The song not only serves as an artistic expression but also serves as a sociocultural bridge, providing a voice that connects diasporic communities with their home and host countries, enabling them to reconnect with their roots. The paper argues in its findings that Dhee’s song is a voice of empowerment and recognition for global diasporic identities by contributing to the broader spectrum of growing diasporic heritage through art and literature.

Keywords


diaspora, fusion music, tamil diaspora, music, migration, dhee

ORGANIZATIONAL AND EXTRA-ORGANIZATIONAL ANTECEDENTS OF OCCUPATIONAL STRESS: A CASE STUDY OF ASIANET SATELLITE COMMUNICATIONS LTD.

*Vidya Kanth, M. S., & **Umajyothi, V.

*Lecturer, National College, Kallattumukku, Trivandrum, Kerala, India.

**Associate Professor & Head, Department of Economics, Government College for Women, Trivandrum, Kerala, India.

Abstract


In the contemporary organizational milieu, characterised by relentless competition and escalating performance expectations, employee stress has emerged as a pivotal determinant of workplace dynamics. The paradigm of “survival of the fittest” underscores the criticality of human capital in achieving organizational excellence. Amidst mounting workloads and the incessant drive for efficiency, stress, long perceived predominantly as a negative construct, has gained renewed attention for its dualistic nature. While distress continues to pose significant challenges to employee well-being and productivity, the concept of eustress highlights the positive, motivational aspects of stress triggered by favourable developments such as promotions or new responsibilities. This dual perception underscores the complexity of stress as a multidimensional phenomenon, frequently cited as one of the most ambiguously defined terms in scientific literature. The present study situates occupational stress within the broader discourse of organizational behaviour and human resource management, with a specific focus on its influence on job performance. Through a critical examination of empirical, conceptual, and theoretical frameworks, the study investigates the antecedents of occupational stress, termed as “stressors”, arising from both organizational and extra-organizational environments. It further explores the implications of these stressors and the adaptive strategies employed to mitigate their effects. By elucidating the intricate relationship between occupational stress and employee performance, this study aims to contribute to more nuanced stress management approaches and informed organizational policy interventions.

Keywords


occupational stress, employee performance, organizational behaviour, stressors, stress management

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